After our recent call, we received an insightful question about how we view research and development (R&D) because surely not all R&D is productive and profitable?
Most of our readers are familiar with our process that seeks to identify what we refer to as Knowledge Leaders or, quite simply, companies that consistently invest in knowledge-intensive activities such as research & development, advertising, and employee training.
When going through out point and figure charts, we sometimes come across a chart formation that we colloquially refer to as a ”moonshot”. A ”moonshot” is when a chart has been in a basing formation or in a trading range for some time and then strongly bursts out of it to the upside.
One the primary reasons we adjust financial statements to include intangible assets is have a more realistic lens to view every company with. Investment in intangible assets such as R&D, employee training and brand equity create sustainable, competitive advantages that result in higher market share and pricing power.
Last week we received a good question from a client asking for our thoughts on Canon, the well-known maker of office machinery and cameras. Excepts from our response are below. From a relative strength perspective (relative to the MSCI ACWI), Canon has been in a well-defined long-term downtrend for the last four years.